The key idea of the project is to create a long-standing association in as many clients and potential users of our services as possible: Laser hair removal means Laser Pro. Buying equipment and opening an office is not difficult, but making sure a new customer becomes a regular one requires a lot of work. That's why we place a high value on our relationship with each client. Our joint experience in business is almost 40 years. Kirill Popov and Zufar Garipov are the founders of Coffee Like – the largest coffee takeaway shop in Russia and the CIS. Konstantin Suntsov has been in the beauty market for more than 10 years. He founded Tress No Mess – the largest network of hairdressing and beauty salons operating in 50 towns and cities of Russia and in three other countries. Forbes and Sekret Fimy write about our projects, and Generalny Direktor and RBC write about our management methods. We teamed up to create an industry leader, an example company, a quality company
IS THE MAIN SERVICE PROVIDED IN OUR STUDIOS.
It is a modern way to forget about unwanted hair for a long time. The procedure is safe and painless, which makes it especially popular. To achieve a desired result, 6–10 treatments are required. After that, one treatment a year is recommended.
IS A MODERN AND PAINLESS PROCEDURE.
It is the most effective way of losing weight and shaping a body. It helps to eliminate cellulite and get rid of local fat deposits. It also strengthens the skin and makes it denser and smoother as loose skin and stretch marks are reduced. To achieve a desired result, 10–15 treatments are required. After that, one treatment a month is recommended.
AN EASY SOLUTION TO THE CUSTOMER
The effectiveness of both of our services has been shown in practice. You can see the result after the very first treatment.
SAFETY AND TRUST
Only specialists with a background in medicine work in our studios. Our equipment is certified. We fulfill all the requirements of SANPIN. We have an attractive interior design. You can always get professional advice from us for free.
GOOD QUALITY, SINCERE ATTITUDE, LOYALTY PROGRAM
We have a unique system of customer care. It reminds them about an appointment and the rules of care and preparation for the treatment.
REGULAR SPECIAL PROMOTIONS AND OFFERS. MECHANISMS FOR BOOSTING DEMAND
We develop and implement unique offers –both standing and lasting limited time. For example, our standing offer: a 6-month 0% installment loan for all customers without a down payment from our partner Alfa Bank. Limited-time offers include gift certificates, which can be purchased at a 50% discount, or membership cards on special terms.
Thanks to the low cost of services starting from 50 rub. for one treatment and with average spending per customer of 1,800 rub., we have a very high margin.
This allows us to have an operating margin of 35–55% at a revenue of even 250,000 rub. The average monthly calculation of operating activities in a standard studio is given below as an example.
Total: 550,000 rub.
Communications and software
Total: 315,000 rub.